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Cutting Through Complexity

Designer homes - the next big thing or a fashion fail?

18th August 2015

Pippa Beesley, Construction Partner, looks into the added layers of complexity developers could face. 

The latest property tie-up with a Dubai developer and fashion house Versace offers a new opportunity for developers looking to build prime property in the capital

For many, Dubai is the world’s capital of luxury and wealth. It is a place where brands and branded goods are important and big business. Therefore it only seems right that Dubai hosts some of the world’s most stylish, fashion-forward homes – Prada, Versace and now Bulgari have all designed the interiors of some of Dubai’s newest and most exclusive apartments.

Now it seems Dubai developer Damac International is bringing a slice of this Middle Eastern branded luxury to London, partnering with Versace to build 360 flats in the so-called ‘Jenga’ tower in Nine Elms. The development is set to open in 2020 and some of the flats will sell for around £4 million. It has been reported that the property buyers will be flown out to Milan to discuss the interior design with a Versace consultant. The Italian design house, famous for its OTT eighties style, will be in charge of all details – right down to branded taps, tiles and tableware.

The full article can be read in Construction News magazine or on their website.

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